You can always fold it into a paper plane and fling it back over to where it came from, but I’ve found that a more productive way of dealing with it is to work with the account service team until it’s right.Ī typical agency will require the coordination of a number of specialised areas – a delicate tapestry of professionals that may include Account Managers, Art Directors, Copywriters, Graphic Designers, Web Developers, Photographers, Illustrators, Finished Artists – both permanent and freelance, all with their own talents, quirks and egos. As a Studio Manager, you most likely won’t be creating the brief, but you will be working with it until the job’s completion, so if it doesn’t look right, take the initiative and challenge it. Without sounding too dramatic, the future of the world depends on getting the brief right. Keep finding new ways to do things efficiently, accurately and profitably – being ‘prepared to learn more’ is part of your job description! If you’re unsure, ask the specialists in your team before committing to deadlines. This can be challenging as most Studio Managers work within print and digital environments, and we all know the break-neck speed at which technology changes. This doesn’t mean you have to be proficient with every piece of software out there, but you’ll need to know enough to set realistic deadlines and meet budgets. Whether you’re a hands-on Studio Manager or not, you’ll need to know the tools. ![]() If they are realising their potential, you’re more likely to have a motivated, efficient and productive team, all of which are ingredients to a winning agency. ![]() You don’t have to take them out for a romantic dinner, followed by a movie, but you do want to find out what interests them – what are their strengths and weaknesses – what are they good at – what ambitions do they have. Put simply, you want to marry the right people to the right job, however, there are other considerations when deciding how to allocate work. Although there are a number of production management, planning and job tracking tools that are essential to your role (jobbag, Briefcase et al), I would like to explore some of the more personal, cognitive and intuitive aspects of studio management – things you may not necessarily come across in a job description.įollow these simple steps below and you’ll never have to use phrases like ‘help me help you’ and ‘work smarter, not harder’ – after all, you’re a Studio Manager, not an H.R. You are also a ‘people person’, which brings me to the point of this article. If you’re not, save yourself some time now and click over to some funny cat videos. Let’s get the basics out of the way first – you are a highly organised individual who has impeccable attention to detail and excellent communication skills. You probably won’t be going on free overseas trips, or getting tickets to client functions, but you will be expected to ‘grease the wheels’ of the agency, meet deadlines with the highest standard of work possible and ultimately build a profitable, creative machine. ![]() Studio Management, which includes aspects of Production and Traffic Management, is not the most glamorous position within an agency. Have you ever noticed that all agencies describe themselves as ‘fun, dynamic and fast-paced’ in job placement ads? While some of these agencies may actually be fun and dynamic, as a Studio Manager you’ll be expected to lead the ‘fast-paced’ bit.
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